This summer at the studio has brought me a multitude of experiences that have kept me moving in and out of town for jobs. I just finished shooting an extensive advertising campaign for Institute for Professional Development (IPD) that involved traveling to 4 university campuses and making portraits of a wide variety of students. Indiana Wesleyan University, Brenau University, Huston-Tillutson University and Judson University were the chosen campuses and required me to escape the Arizona heat by traveling to Indianapolis, Elgin, Austin and Atlanta for up to a week at a time.
During each trip Jamie Petersen, Creative Director, and I toured the campus and worked with the film production crew on scheduling the subjects for a photo portrait session. The focus of the campaign was to showcase extended education options and to attract new students from all age ranges. The photographs will be used in high traffic public spaces such as bus wraps, billboards and banners in shopping plazas.
My job was to narrate the story of what your experience could be like at each university through portraiture, which is a certain area that I have over 30 years of success in. Each location had a different vibe and it’s own charm that I focused on in my pictures. Below is a suite of images from my experience at Brenau University in Atlanta, where a father/daughter were the subjects showing both of them on campus at the same university in different ways. This project reminded me of my work with the National Guard Civilian/Soldier campaign last winter.